From Idea to Iconic Restaurant

We design and build restaurant brands from the ground up.

VEG ET AL was born from real restaurant experience, not theory. After creating and running successful concepts like Prima Pizza and Veganostra, we understood what truly makes a food brand thrive: A clear purpose. A strong identity. A meaningful story.

Our Concepts

Our Concepts Speak for Themselves

Consulting & Brand Creation

From Idea to Iconic Restaurant

We help investors and entrepreneurs create food brands from scratch
Concept → Menu → Brand → Operations → Marketing

Discovery

Concept Design

Menu Creation

Launch & Scale

Consulting & Brand Creation

From Idea to Iconic Restaurant

We help investors and entrepreneurs create food brands from scratch
Concept → Menu → Brand → Operations → Marketing

Discovery

Concept Design

Menu Creation

Launch & Scale

Our Philosophy

More Than Restaurants. Communities in the Making.

Born from hands-on restaurant experience, VEG ET AL builds food brands with identity, purpose and long-term vision.
We believe in conscious creation, where gastronomy, design and business align with sustainability and human connection.

CTRIX (Agency)

CTRIX – The Creative Powerhouse Behind Every Brand

CTRIX is VEG ET AL’s in-house digital agency.
From logo to social media to full-scale campaigns, we give voice and visibility to the brands we build.

Have a vision? Let’s build it.

We’re always open to new ideas, challenges and collaborations.
Whether you’re launching your first concept or growing an existing brand, we’d love to be your partner.